PIRRO’S TEXAS CAVIAR

Pirro's Marinara Sauce

Pirro’s Marinara Sauce

After success with his line of Italian inspired pasta sauces, Terry Pirro decided to introduce a new line of Texas Caviar style salsas. Designing a salsa label under the existing Pirro’s pasta sauce brand posed a difficult intellectual challenge. How do you maintain the equity of the existing Pirro’s label design and extend it to an entirely new category? The solution came through replacing the Fiat image on the existing label with a modern covered wagon, in a western landscape. The slight change in image, along with typographic refinements created the perfect message.

 

Identities and Programs by One Zero Charlie

The Logue Academy

Top: The Logue Academy Trademark and Tagline  Underneath:  Woodstock Stuttering Specialist (Identity before One Zero Charlie rebranding)

Top: The Logue Academy Trademark and Tagline
Underneath: Woodstock Stuttering Specialist (Identity before One Zero Charlie rebranding)

The Logue Academy Program materials

The Logue Academy Program materials

Science Technology and Art Conference

Science Technology and Art Conference Promotion.

Science Technology and Art Conference Promotion.

Djurin Aviation

Trademark and Business Card

Trademark and Business Card

Family Health and Partnership Clinic Identity and Program

Trademark and program material

Trademark and program material

Builtech Construction

Holiday Party Invitation

Holiday Party Invitation

The London Club

Identity and Business Card for the London Club restaurant

Identity and Business Card for the London Club restaurant

 

ONE ZERO CHARLIE – THE STATION STORY

This little two-bay CONOCO station was built in the early 1950’s, on old Illinois highway Route 14 in historic Woodstock, Illinois. Like many small American towns, state highways were rerouted around town centers leaving numerous gas stations along the way without customers. This station, in particular stopped pumping gas years ago and functioned only as a marginal auto repair business for decades. Before being renovated, it would be an understatement to say that after over 50 years of oil, gas and exhaust fumes, the place was dirty, greasy and gritty

In 2013, the building was purchased and renovated by Joeleen and Michael Stanard. It now houses one of the Midwest’s leading marketing communication and design firms, serving regional and national accounts.

The Stanards would have preferred a “Standard” station, but Joeleen says with a smile, “ This place is close enough”.

One Zero Charlie - Pre-Renvovation

One Zero Charlie – Pre-Renvovation

One Zero Charlie - Post Renovation

One Zero Charlie – Post Renovation

 

We’ve Been Working on the Railroad

After an extensive product line rebranding effort by Wm.K. Walther’s, Inc., One Zero Charlie has recently repackaged one of the best-selling model train railroad kits Walther’s offers. A new suitcase style carrying case contains locomotive, rolling stock, Huge E-Z Oval Track, controller and informative CD. Hobbyists and new-comers can find everything they need for getting started in the magical world of model railroading, a hobby that can last a lifetime, and a product that can be handed down through generations.